#5 The metaverse is a flash in the pan
Fad or future? The same was being asked when the internet was taking off in the 90’s.
Given the financial investment that tech giants, such as Microsoft and Google, have made in metaverse infrastructure, it’s here to stay. You and I are already using associated terminology and technology, and embracing changes that improve our experiences and give us greater controls.
With brand engagement becoming much more consumer-led, the immersion offered by the metaverse naturally fulfils this demand. And as the technology becomes more accessible, affordable, and integrated into our daily lives, usage and acceptance will further increase.
Will there be a final version of the metaverse? Probably. But although we don’t know what that looks like, there is no denying that it will happen in the near future. B2B brands would be remiss to dismiss it as a fad and, to stay competitive, should be considering their position in the metaverse to support their overall marketing and business objectives.
Now is the time for B2B brands to start thinking about what the metaverse means for their business and to seize the opportunities. Revere can help you deliver those immersive experiences now, and as the metaverse develops, to explore new opportunities. By understanding the specific strategic value you’re looking to create, we can advise you on how best to make virtual engagement a reality for your brand.