AI use statement
At Revere, our goal is to stay at the forefront of innovation to better serve our clients and support our employees. As an AI-enabled agency, we are committed to embracing the evolution of AI and its meaningful possibilities, but we do this while preserving and championing our team’s human value. This underpins our AI-enhanced marketing approach, ensuring we deliver innovative AI solutions that drive marketing effectiveness through improved performance, growth, and efficiencies for our clients.
As part of our commitment to integrating AI into our services moving forward, we are approaching this adoption in a responsible, ethical way that enhances our client services and delivers added value in a competitive world.
Ethical and privacy considerations
We take data privacy, ethics, and the human impact seriously. Every AI tool we adopt and use has undergone a rigorous due diligence process to ensure that data is handled responsibly and ethically. Our commitment is to safeguarding your privacy and ensuring that AI serves to enhance human interaction and value.
Value creation, not replacement
Our use of AI is intended to empower employees and clients alike, rather than replace their unique skills and insights. We carefully select AI tools that have the potential to make us more effective and efficient in delivering for our clients, always with the goal of augmenting our human capabilities. Tools are therefore chosen with the primary goal of adding value to our services and enhancing the overall client experience.
Enhancing creativity
AI can help us reduce repetitive tasks and get us off the starting blocks quicker. This, in turn, gives us more time to focus on the creative and innovative aspects of our work that require a human touch. It empowers our team to use their expertise to provide high-quality, personalised solutions that align with our clients’ specific objectives. By tapping into AI in this way, our team can enhance the outcomes we produce for our clients at every stage.
Client-centric and human-centric approach
We are fully committed to delivering outcomes that truly benefit our clients, with a strong emphasis on human-centred solutions. Our use of AI is directed towards streamlining processes and increasing productivity, allowing us to offer better, more unique outputs that resonate on a human level. We do not use AI to simply expedite tasks and maintain the status quo; instead, we use AI to drive innovation at Revere, enhance our human value, and achieve exceptional results for our clients.
Commitment to accountability
We hold all employees accountable for their use of AI. Our commitment to responsible AI usage is reflected in our company culture, where we value human collaboration and innovation. We expect every team member to uphold these principles in their work, ensuring that AI is used in a way that complements and enriches human efforts.
We’re dedicated to maintaining these policies and providing our employees with the necessary training to ensure AI technologies are used responsibly, ethically, and for the benefit of our clients.
Sustainability
At Revere, we understand the concerns about AI use and its environmental impact. This is why we are committed to using AI sustainably, in the most efficient way possible. Our team receives ongoing training on Prompt Engineering and best practice, ensuring the lowest number of AI interactions are required to achieve the best result. In addition, we customise AI tools to generate optimal results faster and more sustainably as a result. This is an ongoing mission at Revere, and we will continue to optimise our AI processes to meet our sustainability commitments.
Transparency
One of our key objectives is to remain transparent, so we are always happy to share more details about our practices with our clients and stakeholders. We believe in open communication and collaboration, which helps us to build trust and confidence in our AI-enhanced services. Should you have any questions about our approach to AI-enhanced marketing, please reach out to your account manager or Fiona McKenzie, CEO at Revere. You will also find a reference to this statement in our terms and conditions.
To learn more about our broader stance on data protection, security and ESG please visit our Security Trust Centre where you can find more detailed policies on specific activities: https://security.thisisrevere.com/
We welcome any feedback or questions you may have about our use of AI, and we hope to continue building trust and confidence in this exciting, evolving technology, always with a focus on human-centred value and collaboration.
Last updated October 2024