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Senior Campaign Planner

Senior Campaign Planner

Reports to: Strategy Director

Your role

In this exciting new position, your key purpose will be to define go-to-market campaign plans for Revere and its clients. You’re passionate about your specialism – identifying engaging content ideas that really speak to B2B customers and recommending fresh, exciting ways to reach them.

A typical day

Working in a thriving, vibrant marketing agency means every day will be different. However, as part of your remit, you will:

  • Recommend targeted communications and activation paths for client campaigns
  • Be well versed on the latest content formats, activation trends, digital approaches, and marketing innovations
  • Inspire clients and engage audiences through tailored tactics across channels
  • Be Revere’s resident expert for B2B marketing insights and what works best for C-level, IT and business decision-makers
  • Collaborate and consult across Revere functions on go-to-market plans

Key responsibilities:

  • Develop relevant, fresh and inspiring campaign plans that align to buyer journeys and meet clients’ objectives
  • Propose targeted communications and the best ways to activate them
  • Maintain an up-to-the minute understanding of the B2B / technology marketing landscape, customer behaviours, and communication approaches
  • Have an evolving reference library of proven and fresh creative formats, tactics and routes to market • Collaborate with our creative, digital and client services teams to connect strategic planning and tactical development
  • Show depth of understanding and market / audience relevance – validate any go-to-market approaches with real-world evidence and proven examples in proposals and during client presentations

Skills and qualities required:

  • Senior campaign planning experience in a similar role (ideally for a B2B marketing agency)
  • Real passion for marketing trends, content marketing and channel activation
  • Strong working knowledge of how to apply different content types across channels
  • Ability to do desk-based research and apply audience, market and marketing insight
  • Ability to build credibility and trust with clients and agency staff at all levels
  • Problem-solver and lateral thinker • Commercial awareness and customer-first advocate
  • Ability to accurately forecast performance metrics across audiences, channels and tactics
  • Strong rational intelligence with the confidence to do highly unstructured work
  • Ideally, the ability to support the full strategic planning function – research and insight through to narrative and campaign planning

In return, you will receive:

  • Competitive starting salary, including a yearly pay review
  • 25 days annual leave (3 to be taken over Xmas) plus UK Bank Holidays
  • Revere Boost benefits programme, including regular social / wellbeing activities, and an individual LinkedIn Learning account
  • Comprehensive private medical cover through Vitality Healthcare membership

Sound like the perfect fit? Fill in your details below and we’ll get back to you as soon as we can.

Not the right role for you? Check out our other vacancies here.

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