Digital Customer Experience
Avanade and Sitecore
Get ready for tomorrow.
To launch a co-branded global market research study with Avanade and its key partner, Sitecore targeting CMOs and CIOs. The key objective was to drive awareness of Avanade’s digital offering, more specifically around digital customer experience advisory and implementation services.
Two heads are better.
An insight-driven campaign, covering every stage of the buyer journey to reinforce Avanade’s key message that digital transformation is a business imperative for both the CMO and CIO in driving revenue. Content included video and infographics to grab attention, blogs and research summary to engage, and a podcast and CxO practical guide to support prospects through the research stage of their journey. The campaign was activated through social channels and Marketo.