Capital Markets Direct Mail
Avanade
Challenge
Engage and inspire.
With a highly focussed target account list, Avanade needed a way of capturing the attention of senior stakeholders within the Capital Markets industry. With a core objective of repurposing existing content including videos and Direct Mail video boxes, Revere was challenged with bringing these to life in a way that delivered Avanade’s core proposition, while also engaging recipients and holding their attention.
Solution
Quality work for quality results.
Revere produced and deployed a highly targeted, personalised direct mail that was focused solely around the core message that Avanade drives transformation through people, design, insights and technology. Focussing on delivering a high value direct mail, every item was selected with its impact, both on the recipient and the environment, in mind, to reflect transformation, trust, skills and problem-solving. The result was a highly engaging DM that delighted recipients.
