Business Podcast Series
Avanade
Challenge
Listen up.
Over 50% of CXOs listen to podcasts to uncover the latest trends across business and technology. So, Avanade challenged Revere to develop Avanade’s Global podcast channel. Avanade needed a platform and guideline adaptable enough to be used by other teams and agencies around the world, while targeting Avanade’s c-suite audience, and covering topics from robotics to AI, and cloud services to digital transformation.
Solution
Loud and clear
Revere developed a new creative identity and messaging framework – Avanade Presents, which would ensure consistency for every Avanade podcast produced or promoted. A simple recording and editing system was put in place to minimise the time required to publish a new podcast.
This system has since been rolled out globally and has allowed Avanade stakeholders to produce podcasts in minimal time, with a variety of experts, clients and industry leaders, while maintaining a high quality and consistency.
