Let there be light.
Understand the challenges and education landscape, audience drivers and decision making process relating to technology in the classroom – and how to best communicate with the audience and ensure the Casio proposition answers these demands.
An insight-driven marketing campaign based on primary research to understand the UK higher education projector market and buyer behaviours. Creative development of an identity, key propositions and targeted messaging that resonates with Casio’s audience. Development of a content plan that nurtures prospects through the buyer journey.