Corporate Brand Development
Charles Taylor InsureTech
Make an entrance.
Charles Taylor tasked Revere with developing a new InsureTech brand identity that connects with its target audiences and raises its profile in the global market, elevating complex product focussed offerings to create a single-minded proposition. The new brand had to strongly reflect InsureTech’s values, personality, benefits and attributes – and provide a foundation for differentiation and success in the industry.
A comprehensive rebrand was carried out, emphasising Charles Tayor InsureTech’s heritage and deep understanding of the insurance sector. Designed to evolve with InsureTech’s aggressive growth over the next three years, the rebrand focussed on the ethos of ‘Delivering on a promise’ with a core message of ‘Looking at insurance differently’. As part of the rebrand, Revere defined the visual and verbal identity, launched through a series of targeted internal and external launch communications including a new website and brand video.