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TRAX Claims Management

Charles Taylor InsureTech

Challenge

Straight Talking.

Trax from Charles Taylor InsureTech is a cloud-based software solution that makes insurance claims management simple. It removes complications and provides a single claims platform, but how does this message get effectively communicated to the target audience?

Solution

Say it as it is.

A campaign identity built on Charles Taylor InsureTech’s proposition – to make the claims process as simple and straightforward as possible. This approach keeps that in mind, focusing on the simplicity the product can offer, with clean and minimalist design, highlighting key benefits. The campaign was activated across direct mail, social media and online advertising.

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