CMO Thought Leadership Campaign
Get time with those who have none.
In order to better connect with their audience of senior marketers and C-suite members, Sitecore tasked Revere with building a year-long thought leadership campaign, discussing the key challenges businesses face around digital investment and how to overcome them. With C-level staff often short of time, engaging with them is notoriously difficult. Getting the right content – content that really adds value for them – into the right places at the right time would be crucial.
Get to the point. Be memorable.
After extensive planning and research, Revere developed a series of eBooks and guides, supported by a wide range of awareness content. Each eBook focused on the unique challenges for each member of the C-suite, from the CEO to the CMO. The greatest success was found in an interactive benchmarking tool, which helped time-poor C-suite members to access the content relevant to them, in a quick and engaging manner, using data capture to personalise the experience for each individual.