×

CMO Thought Leadership Campaign

Sitecore

Challenge

Get time with those who have none.

In order to better connect with their audience of senior marketers and C-suite members, Sitecore tasked Revere with building a year-long thought leadership campaign, discussing the key challenges businesses face around digital investment and how to overcome them. With C-level staff often short of time, engaging with them is notoriously difficult. Getting the right content – content that really adds value for them – into the right places at the right time would be crucial.

Solution

Get to the point. Be memorable.

After extensive planning and research, Revere developed a series of eBooks and guides, supported by a wide range of awareness content. Each eBook focused on the unique challenges for each member of the C-suite, from the CEO to the CMO. The greatest success was found in an interactive benchmarking tool, which helped time-poor C-suite members to access the content relevant to them, in a quick and engaging manner, using data capture to personalise the experience for each individual.

    Case Study

    Avanade

    View

    Case Study

    Worldpay

    View

    Case Study

    Westcoast

    View

    Case Study

    Sitecore

    View

    Case Study

    Avanade

    View

    Case Study

    Channel Compass

    View

    Case Study

    Worldpay

    View

    Case Study

    SSCL

    View

    Case Study

    Westcoast

    View

    Case Study

    Dynabook

    View

    Case Study

    Worldpay

    View

    Case Study

    Avanade

    View

    Case Study

    Charles Taylor InsureTech

    View

    Case Study

    Avanade

    View

    Case Study

    Avanade

    View