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Covid-19 Rapid Response

Worldpay

Challenge

React to a massive retail change

At the start of the Covid-19 pandemic, Worldpay needed to provide support and guidance to UK merchants across a variety of audiences as businesses were forced to close their doors, and trading futures and priorities changed. In order to support their sales team with this endeavour, Worldpay asked Revere to produce a suite of assets that could aid their conversations.

Solution

Stay informed, stay current

Working at high speed, and responding to evolving circumstances in near-real time, Revere developed a three-phased UK specific campaign covering the challenges facing Enterprise, SME and Hospitality customers. The large suite of assets, including guides, adverts and webinars, provided advice to businesses across three key areas; ‘Impact’, ‘Stabilise’ and ‘Recovery’.

Results

Reassured merchants

The practical guide developed during this campaign became a key asset for Worldpay, allowing them to set themselves apart as a true partner and supporter for customers and prospects alike. The webinars were attended by 90 customers from major businesses and the feedback was universally positive.

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