Messaging And Brand Launch
Dynabook
Challenge
Perception matters.
When your business boasts excellent name recognition around the world, a rebrand isn’t easy. But that’s exactly what Toshiba needed from their laptop division’s redevelopment as dynabook. Revere was challenged with effectively developing an overarching creative strategy and ongoing marketing plan to successfully relaunch the company as dynabook to its key audiences in EMEA – employees, partners, customers and prospects.
Solution
Keep what works, change the rest.
Bringing together the best of research and strategy, design, video, web development and copy, Revere developed a new visual identity for dynabook. This new approach – focussed on evolution – kept Toshiba’s DNA at its core: people, product, process and partnership, to instil trust and confidence. Whilst recognisable to long-time Toshiba users, the new brand brought bold new elements with it to attract a wider business audience than ever before.
