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Automated Accounts Payable Campaign

Konica Minolta

Challenge

Accountability works.

Konica Minolta needed an agency partner to support with lead generation for its automated Accounts Payable processing solution, providing leads to Konica Minolta’s sales team to directly impact revenue.

Solution

Up close and personal.

Targeting finance directors and accounts payable managers, Revere generated a highly targeted personal content campaign, activated across paid social and search. Consisting of an interactive Q&A with personalised ROI report, a series of eGuides and practical advice, prospects were nurtured from awareness through to purchase, with a significant positive impact on sales revenue.

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