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ThinkPad 13 Product Launch

Lenovo

Challenge

Thinking out loud.

Lenovo wanted to build its presence in the mid-market with a channel launch campaign for the ThinkPad 13 – while driving awareness to Lenovo’s existing mid-market promotions and incentives.

Solution

What do you think?

A 360° launch plan that covered every stage of the launch – tease, announcement, education and engagement – followed by asset creation and campaign execution internally and in the channel.

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