ThinkPad 13 Product Launch
Thinking out loud.
Lenovo wanted to build its presence in the mid-market with a channel launch campaign for the ThinkPad 13 – while driving awareness to Lenovo’s existing mid-market promotions and incentives.
What do you think?
A 360° launch plan that covered every stage of the launch – tease, announcement, education and engagement – followed by asset creation and campaign execution internally and in the channel.