Omnichannel Thought Leadership
As part of a wider campaign to highlight its newly launched omnichannel solution, Worldpay needed a way to enhance its status in the retail space. Revere’s objective was to increase awareness of Worldpay within the retail industry and position the brand as a thought leader.
Revere created a topical 15-minute thought leadership video, filmed remotely. In a talking head format, the video included a conversation between a Worldpay representative and a retail industry influencer from My Wardrobe HQ. Revere developed a script of talking points to ensure equal coverage was given to the wider industry, My Wardrobe HQ’s venture and Worldpay’s omnichannel solution. Revere also developed an identity for subsequent videos and podcasts.
The final output showcased Worldpay as a true industry leader and market disruptor, open to having thought-provoking conversations with the key voices and influencers within the industry.