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Police Recruitment Magazine

SSCL

Challenge

Sparking conversations with HR.

With a strong reputation already established in the Metropolitan Police, SSCL wanted to expand its recruitment services into policing communities around the country. Revere was challenged with creating a direct mail campaign that engaged and nurtured long-term relationships with HR directors. It would need to cut through to a challenging, difficult to access audience, while considering the restrictions of value-based content and security in the public sector.

Solution

Building trust through print.

Revere worked with SSCL to produce The Recruit, a targeted industry magazine that captured the challenges of the audience and elevated the Shared Services proposition in a fresh, engaging way. By focusing on transparency, both in terms of packaging design and content, the eye-catching, professional-looking magazine was able to reach its intended audience. Activation assets were also created to help the sales team maintain and progress relationships.

Results

Generating new leads.

This targeted campaign delivered 19 SQLs and 50 submissions for download in the first month.

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