In a crowded martech market, Sitecore wanted its message to cut through the noise – amplifying the uniqueness of its solutions, as well as empathy for marketers facing the content crisis. Revere was challenged with creating a campaign that was client-first, bold and provocative, reflecting the emotion and energy of the Sitecore brand, while demonstrating what sets Sitecore apart from the competition.
The human touch.
Working collaboratively with several key stakeholders, Revere ensured alignment across teams as requirements evolved. By identifying a clear, strategic plan of action for the campaign, Revere delivered detailed content maps, highly targeted personalised communications and – working directly with the Sitecore brand team – developed a campaign identity which was applied to two phases of content creation, with phase three on the way.