CMO Thought Leadership campaign
Sitecore
Challenge
Make an impact.
Sitecore wanted to create a global campaign that leverages recent investments in primary research. The campaign, targeting CMOs, needed to be based on provocative messaging that could be used as an elevated thought-leadership platform by the CMO. Sitecore challenged Revere with defining a global campaign that discusses the key challenges business face around digital investment, brings longevity to global marketing activity and provides a platform for field marketing to execute and tailor.
Solution
Offer something genuine.
Revere worked with Sitecore to develop a year-long thought leadership strategy, built on the foundations of a credible and provocative story arc that brings together customer challenges and a multitude of research sources including eConsultancy and SoDA. Unveiled by the CMO during a keynote speech, the campaign highlights the five hard truths for marketers driving digital experience, and spans content including decision maker guides, infographics, digital benchmarking tools and eye-catching video shorts.
