×

CMO Thought Leadership campaign

Sitecore

Challenge

Make an impact.

Sitecore wanted to create a global campaign that leverages recent investments in primary research. The campaign, targeting CMOs, needed to be based on provocative messaging that could be used as an elevated thought-leadership platform by the CMO. Sitecore challenged Revere with defining a global campaign that discusses the key challenges business face around digital investment, brings longevity to global marketing activity and provides a platform for field marketing to execute and tailor.

Solution

Offer something genuine.

Revere worked with Sitecore to develop a year-long thought leadership strategy, built on the foundations of a credible and provocative story arc that brings together customer challenges and a multitude of research sources including eConsultancy and SoDA. Unveiled by the CMO during a keynote speech, the campaign highlights the five hard truths for marketers driving digital experience, and spans content including decision maker guides, infographics, digital benchmarking tools and eye-catching video shorts.

    Case Study

    Charles Taylor InsureTech

    View

    Case Study

    Dynabook

    View

    Case Study

    Westcoast

    View

    Case Study

    Avanade

    View

    Case Study

    Avanade and Sitecore

    View

    Case Study

    D-Link

    View

    Case Study

    Westcoast

    View

    Case Study

    Charles Taylor InsureTech

    View

    Case Study

    Avanade

    View

    Case Study

    Sitecore

    View

    Case Study

    Avanade

    View

    Case Study

    Worldpay

    View

    Case Study

    Konica Minolta

    View

    Case Study

    Casio

    View

    Case Study

    Westcoast

    View

    Case Study

    Westcoast

    View

    Case Study

    Charles Taylor InsureTech

    View

    Case Study

    Dynabook

    View

    Case Study

    Westcoast

    View

    Case Study

    Avanade

    View