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Wolf of
Westcoast

Westcoast

Challenge

Shout loudest.

How to engage and change behaviour in an already noisy distribution sales floor to drive a short term HP incentive.

Solution

Sell me this pen.

Creative development and execution of highly visual, engaging incentive programme – The Wolf of Westcoast. Driving HP sales across the month via individual and team lead measurement criteria. The incentive resulted in the largest selling HP month ever for Westcoast, achieving 150% over incentive set target.

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