I recently attended an event where agency peers were speaking about the possibilities of AI, and the consensus was that technology is evolving at such a pace that plans are out of date as soon as they’re written.
So, planning cycles are dead? That’ll be music to the ears of many marketers!
But no. Sorry. It doesn’t mean that. It means that organisations, and their leadership teams, need to embrace the flexibility and fluidity of technology change.
And your employees are the catalyst. They’re a leader’s best chance of success. Identify those who are receptive to change and put them at the centre of your ‘always on’ cycles of activity.
However, you must have control. So, let’s consider how we can put everything together and foster a culture of continuous change to create impact.
Here’s my practical guide to enabling AI effectively in your organisation, something that’s been driven by our own experiences at Revere: