Marketing budgets are tighter than ever, with below-inflation growth in 2024 meaning that organisations continue to do more with less. Does this leave you wondering how to sustain growth in a landscape with such constraints?
Naturally, AI adoption springs to mind when it comes to making efficiencies in marketing today. Indeed, Gartner predicts by 2026, 80% of creatives will use GenAI daily. This is a curve we’re determinedly staying ahead of at Revere, many of our projects already enhanced by AI.
But hiding in plain sight is another source of funding for the marketing you wish you could deliver. Today, more and more sales go (or are forecast to) through the channel – and the UK’s B2B payment value is only projected to grow over the next five years and beyond. 3
Indirect evolution: The MDF opportunity
With static budgets and indirect sales on the rise, a wealth of opportunity lies in Marketing Development Funds (MDF). Where, traditionally, vendors generated a lot of their own demand, there’s now a shift towards increasing channel growth.