Data visualisation
Your visualisation tool to show marketing’s value and successes
The B2B reality
- Data analysis is often offered in siloes and without a holistic view of marketing’s value to the business
- Data is often described vs providing intelligence and recommendations for improvement
- Visualisation of data is often considered a highly niche offering, vs a necessity to demonstrate value across all tiers of the organisation
Make it meaningful
- ‘Always-on’ insights dashboard, collating information from across marketing activities, layered with business-data such as sales uplift, to generate ROI statistics.
- Data is transformed by meaningful and interactive visualisation, allowing segmentation and facilitating multiple use cases
- Dashboards are supplemented by intelligent analysis, recommendations and appropriate commentary that can be circulated across the business