Dispelling Hybrid IT Myths
Interactive Video Campaign
Educating through inspiring content
Reframing embedded mistruths in the minds of your audience is no easy task. At Westcoast, ongoing insights from sales teams and market intelligence identified that there were several myths surrounding hybrid IT. To reframe the conversation, Westcoast needed a clear, concise, and effective content strategy that would energise as much as educate its audience.
Thanks to Westcoast’s strong links with its partner network, there was already plenty of vendor content available to support partner enablement. But the existing Technology Solutions marketing programme needed to evolve by integrating awareness content that would open conversations with their channel partners.
An immersive customer experience
Under Revere’s direction, the interactive video was positioned at the heart of the campaign. A format that could perfectly showcase hybrid IT challenges and outcomes in a relatable, creative, and impactful way – differentiating Westcoast’s message from market noise.
To support the video activation, Revere executed a multi-channel strategy, including PPC advertising and a direct mail campaign to identified focus accounts. To ensure a cohesive, relevant, and immersive customer experience, all activity was integrated into a wider programme, keeping Westcoast front of mind as the strategic distribution partner of choice.
impressions within the first month
CTO rate against other marketing programmes
minutes average time on campaign page