The pace of change in technology marketing, and with AI in particular, means that governance and ownership are not always front of mind.
But governance is a business necessity that many haven't implemented, with the impact on regulatory compliance also a key consideration. Business owners are demanding greater transparency and accountability across their teams who are often caught between the quest for rapid progress and results, and a desire for stricter adoption controls.
The workshop will give your marketing organisation the guidance it needs to craft its own policies and procedures, and to share control and responsibility so as not to limit progress but to manage the evolution of technology effectively.
It is based on tried and trusted methodology, which has been formed over the last 24 months and with the benefit of having been formed through the very challenges many business face today.