Life is not a straight line. Business is full of curveballs and tech buying decisions are complex. People simply don’t move through the traditional buyer journey the way it was paved.
As marketers, we can’t stick with linear legacy models if we want our efforts to be noticeable, memorable, and valuable in supporting all-round business decision making. It’s time to turn best practice into better digital practices.
In this inspiration workshop we’ll introduce you to the curves of the new buying journey – and share some digital marketing techniques that revolve around today’s buyers.