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Why partners are the the secret weapon in B2B Marketing
 A podcast with IT Channel Oxygen

By Alison Dodd | Chief Strategy Officer

Our Chief Strategy Officer, Ali Dodd sat down with IT Channel Oxygen to reveal an important trend that will have a major bearing on the future of the IT Channel.

Watch in full below, as Ali talks about some key topics in the channel today:

  • Why are front-line partners having their “moment in the sun”?
  • What are the implications for how vendors and partners should approach their marketing strategy?
  • Key advice for any vendors and channel leaders who are looking to get ahead of this trend
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