The B2B reality

  • Sales need marketing’s support to generate leads that are highly qualified, with the decision maker having responsibility across Budget, Authority, Need and Time
  • Insights at a contact level are often lacking in depth, and cold-calling often lacks meaningful outreach for successful relationship building

The B2B reality

  • Boosting sales funnel with qualified leads at profiled organisations
  • Passing meaningful information from marketing into sales with both profiling and qualification information supplied
  • Highly consistent information supplied through to sales, with activity run 100% as digital qualification.