Support the sales team with leads at a higher qualification stage; Budget, Authority, Need and Timeline.
The B2B reality
Sales need marketing’s support to generate leads that are highly qualified, with the decision maker having responsibility across Budget, Authority, Need and Time
Insights at a contact level are often lacking in depth, and cold-calling often lacks meaningful outreach for successful relationship building
The B2B reality
Boosting sales funnel with qualified leads at profiled organisations
Passing meaningful information from marketing into sales with both profiling and qualification information supplied
Highly consistent information supplied through to sales, with activity run 100% as digital qualification.