The B2B reality

  • You need to generate warmer leads for your sales team, with a clear, meaningful hook for outreach
  • You’re looking to broaden your reach to target B2B decision-makers within your ICP
  • You have a defined, targeted audience and need to get the right message to the right person, at the right time

Make it meaningful

  • Highly effective way to fill the top of your marketing funnel with leads, ready for further nurturing
  • Opt-ins gained to allow nurture via future marketing communications
  • Builds your brand awareness for an audience that does not immediately engage
  • All leads will have engaged with a minimum of one or two content pieces, aka ‘double-touch’ leads to ensure maximum relevancy